High-End Audio Marketing & Editorial Content

I’ve worked every side of the audio biz. I know who your brand needs to influence.

Director of Marketing & Communications at PS Audio. Founding editor of Copper (96 issues). AXPONA seminar programmer. Contributor to Stereophile, Dwell, The Audio Cynic. Brands hire me when they need someone who already knows the journalists, the show floor, and how to turn engineering into language that doesn’t insult the audience.

What a project looks like Read the work

Bill Leebens, on the show floor at AXPONA. Photo by Juan Ayllon.

PS Audio

Director of Marketing & Communications. All press contacts and reviews, marketing, product launches, The guy the writers and editors knew.

Copper Magazine

Founding editor. 96 issues of long-form audio journalism, interviews, industry history, and music reviews/criticism.

AXPONA

Seminar programming for the biggest US show — and the industry’s only international destination — presenting the best and brightest.

Stereophile & Dwell

Published journalism. “Smart Devices, Stupid People” (Stereophile), design and culture features (Dwell).

Audiogon

Director of Marketing, and the public face. Marketplace strategy, community, dealer relations. Led manufacturers kicking and screaming on to the internet.

The Audio Cynic

Bill’s current publication. Industry commentary, show reports, and the stories behind the gear. Read the magazine →

Working together

Two ways to work together

Most brands come for a project. Some stay for a partner. Both paths start with a conversation.

Consulting Engagements

Project-based or retainer. Scoped to what you actually need, not a pre-packaged tier.

US Market Launch: positioning, narrative, press kit, review targets, dealer talking points, show strategy.
Editorial Program: voice guide, content calendar, essays and interviews, in-house writer mentorship, LinkedIn and newsletter reuse.
Fractional CMO / Comms Lead: messaging ownership, PR pipeline, show strategy, founder coaching. Part-time, convertible to FTE.
Ghostwriting & Advisory: founder essays, keynote scripts, dealer letters, investor commentary, association strategy.

What’s included →

Full-Time Marketing Leadership

I’m also open to the right permanent Director/VP Marketing or Communications role at an audio or consumer electronics brand.

Thirty-five years of manufacturer-side experience: global launches, review logistics (40 reviews in flight), show programming, trade association literacy, and a point of view that cuts through tone-deaf “luxury” marketing.

Messaging & positioning ownership
PR / review pipeline management
Show & event strategy
Founder / executive coaching
Team building & mentorship

Get in touch

Latest

Latest from The Audio Cynic (read the magazine →)

That’s Show Biz June 17, 2026 Read in The Audio Cynic → The show floor is theater. The best brands know their lines, and when to improvise.
Why High-End Brands Still Ship Tone-Deaf Copy May 2026 The Audio Cynic If your buyer can smell brochure copy from across the show floor, the fix isn’t more adjectives.
Paul McGowan’s Thank-You for Copper’s Founding Run 2026 Read on PS Audio → 96 issues. One editor. A manufacturer who noticed.

All writing →

Let’s talk about what you’re building.

A short call beats a long deck. I’ll listen, ask questions, and tell you honestly whether I can help. If I can’t, I’ll tell you who can.

Email Bill