What I do

Two paths. One conversation to start.

Most brands come for a project. Some stay for a partner. I’m available for consulting engagements and the right full-time Director/VP Marketing or Communications role. Both paths begin the same way: a short call, honest assessment, and a clear scope.

Consulting Engagements

Project-based, retainer, or advisory. Scoped to what you actually need, not a pre-packaged tier. Every engagement starts with a paid discovery phase so we both know the destination before we commit.

US Market Launch

For overseas / emerging brands and U.S. reboots. Positioning workshop, one-page narrative, press kit, review target list + outreach plan, dealer & show talking points. ~6–12 weeks.

  • Positioning & narrative workshop
  • One-page brand narrative
  • Press kit (hero, specs, FAQ, reviewer guide)
  • Review target list (15–25 named contacts)
  • Dealer & show talking points
  • Launch timeline & milestones
Scope a launch →

Editorial Program

For brands that need owned media listeners will finish. Voice guide, content calendar, essays & interviews, heritage pieces, in-house writer mentorship, LinkedIn / newsletter reuse. Monthly retainer or N-piece package.

  • Voice & tone guide
  • Quarterly content calendar
  • Essays, interviews, heritage pieces
  • In-house writer edit/mentor
  • LinkedIn & newsletter repurposing
  • Quarterly performance review
Start an editorial program →

Fractional CMO / Comms Lead

For companies that need a senior voice now. Messaging ownership, PR / review pipeline, show strategy, founder coaching. Part-time days/month; convertible to FTE.

  • Messaging & positioning ownership
  • PR & review pipeline management
  • Show & event strategy
  • Founder / executive coaching
  • Team building & mentorship
  • Board / investor reporting
Discuss fractional leadership →

Ghostwriting & Advisory

Founder essays, keynote scripts, dealer letters, investor commentary, association strategy, podcast / newsletter advising. Per-piece or retainer.

  • Founder / CEO thought leadership
  • Show keynotes & panel prep
  • Dealer communications
  • Investor due-diligence commentary
  • Association / coalition strategy
  • Podcast / newsletter advisory
Request a sample →

Full-Time Marketing Leadership

I’m also open to the right permanent Director/VP Marketing or Communications role at an audio or consumer electronics brand.

What I bring

  • 35 years manufacturer-side experience (PS Audio, Audiogon, PS Audio alumni network)
  • Global product launches. Positioning through dealer sell-in
  • Review logistics: 40 concurrent reviews, international press coordination
  • Show programming: AXPONA seminar curation, regional show strategy
  • Trade association literacy: CEA HPA Advisory Board, collective marketing advocacy
  • Team building: mentored junior writers, built content engines from zero
  • Credibility: Paul McGowan’s public thank-you, Art Dudley’s Stereophile feature, 96 Copper issues
Get in touch

What I’m looking for

  • Audio / CE brand with engineering-led culture
  • Leadership that values credible storytelling over hype
  • Willingness to invest in press / reviewer relationships long-term
  • Team (or budget to build one) that wants mentorship
  • Show presence that matters, or willingness to build it
  • Location: Denver metro preferred; remote/hybrid for the right role

Compensation target: Director/VP-level audio/CE marketing (base + equity). Happy to share specifics in conversation.

How an engagement works

Discovery Call

20–30 minutes. You tell me what you’re building. I listen, ask questions, and tell you honestly whether I can help. If I can’t, I’ll tell you who can.

Paid Discovery

One-day on-site or remote deep dive. Current state audit, competitive landscape, stakeholder interviews. Deliverable: written scope + timeline + investment.

Engagement

Project sprint, monthly retainer, or fractional arrangement. Clear milestones, weekly syncs, measurable outputs. You always own the work product.

Transition

Handoff to in-house team, extended retainer, or full-time conversion. Documentation, training, and introductions included. No vendor lock-in.

Ready to talk?

A short call beats a long deck. No pitch. Just questions, honest assessment, and a clear next step if it fits.

Email Bill